Parenting MNC networks through springboard subsidiaries: a dynamic model of evolution
نویسنده
چکیده
Drawing on the notion of springboard subsidiary, this study extends previous theoretical literature to provide empirical evidence on how headquarters configure relationships and organize activities with the subsidiary’s network, as well as the mechanisms to create added value by using this entry strategy. We conducted a qualitative study to explore the determinants, development and dynamic evolution of these units in European multinationals using Spain as a springboard subsidiary to manage its operations in Latin America. The paper also extends recent international business literature on extra-regional headquarters and parenting advantage within the multinational firm.
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